Marketing Manager
Marketing & Digital is embedded in every corner of our lives - as we like to say at Crescent Everything Is Digital.
The Digital Marketing Manager will be someone that has a passion for Hotel Marketing and can see opportunities everywhere.
This person can focus on driving revenues and innovation and can adapt and modify their plans as market conditions change.
This position will report to the Director of Sales and Marketing and will be responsible for ensuring core Marketing standards, fundamental expectations, and Crescent Hotels & Resorts best practices are fully implemented throughout all the systems for Marketing and working collaboratively with our partners at Stone Mountain Park.
This position is an on-property based position (not available remote), located in Stone Mountain, Georgia, and will focus on Digital Marketing for two properties:
Atlanta Evergreen Lakeside Resort & The Inn at Stone Mountain.
The properties are situated inside the beautiful nature of Stone Mountain Park.
Does this opportunity sound like you? Strong knowledge of Hotel Digital Marketing strategy and tactics will be required for this role with the ability to manage measure and review results for all channel tactics and adapt and modify their plans as market conditions change.
SEO PPC Social Media Website Marketing Display Advertising Email Marketing All other digital channels The Digital Marketing Manager will serve as the main point of contact between all digital marketing vendors and our properties with support from Crescent's Sr.
Director of Integrated Marketing & Digital Solutions and the Director of Sale and Marketing.
This person will maintain an annual marketing calendar of all promotions and tactics to grow revenue throughout the property.
Website Content & Conversion (vanity) - This person would be responsible for reviewing, providing actionable feedback, and approving all website content ensuring SEO best practices are implemented.
Responsible for providing our digital vendors with content ideas, upcoming events, and assets (i.
e.
, photography) Advertising Content - responsible for reviewing, providing actionable feedback, and approving paid advertising copy, display advertisements, and social media advertisements with support from our Sr.
Director of Integrated Marketing & Digital Solutions and the Director of Sales & Marketing.
Coordination with Sales, Operations, Revenue Management, and all departments on packages, offers, and deals and communicate offerings to digital vendors.
Managing the property Identity and ensuring messaging / brand pillars are pulled through the websites and via all digital marketing.
CMS - Working knowledge of content management system (WordPress) and understanding of its capabilities.
Responsible for updating images, creating packages, and uploading PDFs and other sales material.
Ability to leverage resources including property, corporate support, and best practices in all marketing.
Development & Execution and reporting of all Email Marketing both Promotional and Lifecycle Campaigns across all business units:
including marketing plan / timeline, content, targeting, and management for the properties, all outlets, and revenue producing departments such as group, weddings, catering and including golf and membership.
Responsible for developing and implementing marketing objectives via outlet-specific action plans, including membership-focused efforts designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS) Create advertising and promotional programs for Club Membership, Hotel Rooms, and Food and Beverage operations and, all outlets of the property.
Manage all Digital Marketing Plans & Budgets and Initiatives in collaboration with on-property and Corporate Marketing, Sales, Golf, and Culinary teams.
Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as recent photos, hours of operation, specials, menus, etc.
Build, audit, optimize and maintain our restaurant & outlet websites and microsites.
Collaborate with the rooms and outlet operations teams to create a social media calendar inclusive of content, advertising & monitoring performance across the portfolio.
Must be able to research market conditions and identify opportunities, exercising the initiative to research study data and weigh options to reach conclusions that will increase revenues for club membership, our hotel, restaurants, and outlets.
Write yearly marketing plans based on the hotel proposition and long-term goals.
Implement marketing tactics to help meet the goals and objectives of both rooms and outlets.
Overseeing the process of designing, creating, and production of Internal Cross Marketing Material.
Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.
) would be a plus NOTE:
This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties.
Furthermore, the specific examples in each section are not intended to be all-inclusive.
Rather, they represent the typical elements and criteria considered necessary to perform the job successfully.
Other job-related duties may be assigned by the associate's supervisor.
Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an at-will associate.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Adobe Creative Suite Adobe Illustrator Adobe Photoshop Auditing Branding Business Requirements Estimated Salary: $20 to $28 per hour based on qualifications.
The Digital Marketing Manager will be someone that has a passion for Hotel Marketing and can see opportunities everywhere.
This person can focus on driving revenues and innovation and can adapt and modify their plans as market conditions change.
This position will report to the Director of Sales and Marketing and will be responsible for ensuring core Marketing standards, fundamental expectations, and Crescent Hotels & Resorts best practices are fully implemented throughout all the systems for Marketing and working collaboratively with our partners at Stone Mountain Park.
This position is an on-property based position (not available remote), located in Stone Mountain, Georgia, and will focus on Digital Marketing for two properties:
Atlanta Evergreen Lakeside Resort & The Inn at Stone Mountain.
The properties are situated inside the beautiful nature of Stone Mountain Park.
Does this opportunity sound like you? Strong knowledge of Hotel Digital Marketing strategy and tactics will be required for this role with the ability to manage measure and review results for all channel tactics and adapt and modify their plans as market conditions change.
SEO PPC Social Media Website Marketing Display Advertising Email Marketing All other digital channels The Digital Marketing Manager will serve as the main point of contact between all digital marketing vendors and our properties with support from Crescent's Sr.
Director of Integrated Marketing & Digital Solutions and the Director of Sale and Marketing.
This person will maintain an annual marketing calendar of all promotions and tactics to grow revenue throughout the property.
Website Content & Conversion (vanity) - This person would be responsible for reviewing, providing actionable feedback, and approving all website content ensuring SEO best practices are implemented.
Responsible for providing our digital vendors with content ideas, upcoming events, and assets (i.
e.
, photography) Advertising Content - responsible for reviewing, providing actionable feedback, and approving paid advertising copy, display advertisements, and social media advertisements with support from our Sr.
Director of Integrated Marketing & Digital Solutions and the Director of Sales & Marketing.
Coordination with Sales, Operations, Revenue Management, and all departments on packages, offers, and deals and communicate offerings to digital vendors.
Managing the property Identity and ensuring messaging / brand pillars are pulled through the websites and via all digital marketing.
CMS - Working knowledge of content management system (WordPress) and understanding of its capabilities.
Responsible for updating images, creating packages, and uploading PDFs and other sales material.
Ability to leverage resources including property, corporate support, and best practices in all marketing.
Development & Execution and reporting of all Email Marketing both Promotional and Lifecycle Campaigns across all business units:
including marketing plan / timeline, content, targeting, and management for the properties, all outlets, and revenue producing departments such as group, weddings, catering and including golf and membership.
Responsible for developing and implementing marketing objectives via outlet-specific action plans, including membership-focused efforts designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS) Create advertising and promotional programs for Club Membership, Hotel Rooms, and Food and Beverage operations and, all outlets of the property.
Manage all Digital Marketing Plans & Budgets and Initiatives in collaboration with on-property and Corporate Marketing, Sales, Golf, and Culinary teams.
Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as recent photos, hours of operation, specials, menus, etc.
Build, audit, optimize and maintain our restaurant & outlet websites and microsites.
Collaborate with the rooms and outlet operations teams to create a social media calendar inclusive of content, advertising & monitoring performance across the portfolio.
Must be able to research market conditions and identify opportunities, exercising the initiative to research study data and weigh options to reach conclusions that will increase revenues for club membership, our hotel, restaurants, and outlets.
Write yearly marketing plans based on the hotel proposition and long-term goals.
Implement marketing tactics to help meet the goals and objectives of both rooms and outlets.
Overseeing the process of designing, creating, and production of Internal Cross Marketing Material.
Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.
) would be a plus NOTE:
This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties.
Furthermore, the specific examples in each section are not intended to be all-inclusive.
Rather, they represent the typical elements and criteria considered necessary to perform the job successfully.
Other job-related duties may be assigned by the associate's supervisor.
Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an at-will associate.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Adobe Creative Suite Adobe Illustrator Adobe Photoshop Auditing Branding Business Requirements Estimated Salary: $20 to $28 per hour based on qualifications.
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